Roots of incorporating printing psychology lies in mail marketing. Mail marketing is the pioneer of using art of printing for marketing. One may ask, Why Packaging is more effective than digital media. The answer lies in psychology of print. When a person holds something in their hand, it evokes a much stronger reaction than the digital ads.
Consumer may process information faster through digital content but they spend more time with actual products and exhibit a stronger emotional response to prints on packaging. They can even recall information given on packaging much better than they can from digital ads. This is a crucial difference as most consumers like to compare, they won’t take action the first time they see the product. Usually purchase decision is made after comparing multiple products; a customer will come back to your product only if he/she retains the information (the one they got on first contact with the product). Emotional connection and retaining the information are key factors that trigger a sale.
What makes prints so effective?
The reason prints in packaging are so effective in bagging a sale is they stimulate the senses more than any digital content. You can touch and feel; direct exposure gives an increased confidence about buying the product. Digital marketing has a different reach and it has its own benefits but investing in innovative printing for packaging of FMCG (fast moving consumer goods) such as packaged food, beverages, wine and other household commodities.
How prints affect our perception of products:
Prints and patterns are combinations of colors and geometric shapes that individually influence human brain. For example if a rectangular box is printed in hues of red, it will most probably evoke feelings of dependability and strength. Combining different shapes and colors in printing can lead to different outcomes regarding sales. Take example of Custom printed wine boxes. Wine is one of the staple beverages in almost every household. When buying wine people usually compare products (expensive or cheap) based on the packaging and are more likely to get a bottle wrapped in fancy packaging. It is essentially true when you’re trying to gift a bottle of wine to someone. Sometimes the expensive wine if completely out of your budget and you don’t want to look cheap by gifting that $40 wine. This problem can easily be fixed by getting a Custom printed wine box with HQ printing. The value of your gifted bottle will instantly increase.
It is just one small example of how prints can completely transform perception about a certain product. Packaging printing is a billion dollar industry generating about $82 billion of revenue annually. There are independent packaging and printing firms that have dedicated research labs for innovative and effective printing designs and techniques. Bakery Packaging Boxes is one of those firms that create exceptional custom printed wine boxes at very affordable rates.
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